Bob Sherrick
Business Manager / Frozen Foods

Bob was first introduced to the Food Industry in 1980 by his father, Bob, former Vice President - Grocery for Lucky Stores Incorporated. The ten years spent working in Lucky's store operations group provided sufficient groundwork for his entry into the broker community with Bromar Southern California. For the past 8 years, Bob has managed such brands as Welchs and Ocean Spray while he was with Advantage-Cerritos, and Luigino's & Little Juan during his short stint with Golden State Sales & Marketing. Bob accepted a position with the Performance Group in December, 2000 as Business Manager in the the Frozen Division supporting Elaine Thompson. His primary responsibility is managing all aspects of the Albertson's account and Brand Management. Bob earned BA Degree in Marketing and Psychology from California State University, Fullerton.