Jim Swanberg
Partner / CEO

Jim began his career in the food industry with Market Basket in store operations, and transitioned to the supply side in 1983 joining Bradshaw Incorporated - South's Retail and Schematic team. Jim quickly advanced through the Bradshaw organization advancing to the position of Group Vice President - Grocery in January, 1997. In that position, Jim was responsible for the Division's $900 million plus annual sales volume, directing a team of 10 Business Managers, 2 Analysts and 6 Business Administrators. His brand management experience includes a number of "mega" brands: Kal Kan Pet Care, Kraft/General Foods Beverage and Ralston Purina Pet Food. Jim is a graduate of Cal Poly State University, Pomona where he excelled as a student athlete. Jim's line responsibilities at the Performance Group include directing the activities of the GM / HBC Division, as well as serving as the company's President.