Who We Are

Why We Started…..

The evolution of the traditional food broker has led to the formation of large Regional and National organizations. Regardless of size, these companies were all faced with the same problems:

• basic shift from eating away from home


• value shopping has led to alternative classes of trade


• the move from relationship "selling' to "transactions'


• poor succession planning


• retailer centralization


• manufacturer consolidations


• difficulty in balancing the requirements of both the manufacturer and the retailer


• high cost of operation


• decline in brokerage rates

It became clear that a new sales model must appear, which has to do a better job of balancing efficiency and effectiveness. These new companies will be teamed for specific results. Process will be the language. Resources will be shared through computing power and telecommunication. The new organizations will be based on smart people, with a combination of character and competency. With these things in mind, the Performance Group partners elected to take a new path, where the services we offer will be based on value, not size. This new model maintains at all time our commitment to our manufacturers.They in turn must understand some of the key dynamics shaping the industry:

• shelf management is turning into shelf marketing


• retail coverage is changing from regular store calls to execution on demand


• technology and shared information will be used to deploy resources where and when needed


• the sales service organization ( formerly called the broker) must be in a position to illustrate not only the cost for specific services, but also the value of the services.

We feel the Performance Group has addressed many of the keys areas that have adversely effected the traditional food broker. Please keep us in mind when you're looking at alternatives to your current representation.